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Golf Course & Country Clubs Management
GOLF OPERATION
SPHM Golf Course & Country Clubs approach is centered upon creating extraordinary guest and member experiences by delivering superior service, amenities and playing surfaces. In order to consistently achieve these results and maximize success for each client, we’re dedicated to hiring and training quality associates, implementing our proprietary SPHM Golf Course & Country Clubs Operating Standards and providing an unparalleled depth of expertise from our experienced team of corporate resources.
FOOD & BEVERAGE
SPHM Golf & Country Club’s philosophy regarding food and beverage consists of customizing each dining experience, commensurate with the personalized culture at each individual club – be it private, resort or daily fee. Our proprietary Food & Beverage Standards ensure that SPHM Golf Course & Country Club’s high level of quality remains consistent and our formula for success includes extensive corporate support through delivering extraordinary member and guest experiences, operational excellence and financial performance. In addition to the operational resources provided within SPHM Golf Course & Country Clubs Management services, clients utilize our design and development services that are specifically tailored to help clubs reimagine and refresh existing foodservice facilities, as well as develop new foodservice opportunities.
MEMBERSHIP / SALES & MARKETING
When serving private club clients, our Golf Clubs Management team encourages a collaborative environment focused on a balanced scorecard approach, consisting of our four pillars of success: Member Satisfaction, Associate Satisfaction, Owner Satisfaction and Financial Performance. Innovative membership sales and marketing solutions are created through working with the owner, board, committees and/or staff at each location to translate the club’s strategic objectives into quantifiable performance measures. No longer is your club a standalone club in its marketplace; instead, the club stands out on its own merits within a distinct collection of SPHM Golf Course & Country Club partnered clubs around the globe, immediately becoming a valuable part of a stronger whole. Our proprietary Membership Master Plan Playbook provides managed clubs with proven tools and strategies designed to attract qualified leads, sell more memberships and connect members to the club, all while retaining the current membership and encouraging them to refer the club to their networks. These elements are developed into a customized and comprehensive sales & marketing strategy for each SPHM Golf Course & Country Club managed club. This dynamic approach provides a solid foundation, which leads to sustainable long-term success.
DAILY FEE / SALES & MARKETING
Key components of profitability for our daily fee and resort facilities consist of innovative and sophisticated sales and marketing strategies, combined with proven programs and the global power of the SPHM Golf Course & Country Clubs brand, which is promoted as much or as little as each facility desires. Key SPHM Golf Course & Country services include strategic planning, proactive sales, revenue management, dynamic pricing, recruitment, training, digital media, search engine marketing and much more. Important details regarding successful sales & marketing strategies are included within our proprietary Sales & Marketing Standards Guide, providing managed facilities with the resources needed to develop customized revenue generation plans. SPHM Golf Course & Country Clubs consistently outperforms the industry in all major metrics – rounds, revenue, average rate and the like. This is a testament to our sales-oriented culture, which is strategically focused on helping our clients capture greater market share and grow their business.
HUMAN RESOURCES
SPHM Golf Course & Country Clubs Management provides comprehensive human resources for all of its associates, without the use of consultants or an employee leasing company, which can commonly add costs to the operation. The collective experience of our 1,000 employees worldwide is unparalleled in the industry, allowing our scale to ensure the most competitive and comprehensive benefits platform for our clients. We ensure that all employees are recruited, hired and trained utilizing the most professional processes in the business, based on a continuing focus on the importance of our people and their direct relationship to the success of each managed golf course & country club.
PROCUREMENT
Longstanding vendor relationships ensure our clients enjoy access to a procurement network of preferred brands, suppliers, distributors, service providers and industry professionals. The portfolio’s buying power is leveraged to negotiate best in market terms, service and pricing for our valued clients on golf operations items such as maintenance equipment, golf cars, merchandise, food & beverage supplies, technology systems and more. Collectively, we save our clients millions of dollars each year through the savings achieved as a result of participating in this voluntary program.
FINANCE & ACCOUNTING
We provide financial oversight and expertise, offering centralized coordination of accounting, payroll and financial reporting, creating important efficiencies for our clubs without the use of consultants. Weekly, monthly, quarterly and annual reports are provided to our clients, ensuring that important Golf Course & Country Clubs management decisions are being made based on current information, not by solely looking in the rear view mirror for answers. SPHM Golf Course & Country Club is constantly forecasting and analyzing the operational performances of our clubs to ensure we are doing everything in our power to achieve each club’s financial goals in a proactive manner.
RISK MANAGEMENT
SPHM Golf Course & Country Clubs managed clubs receive the economic and service benefits of the industry’s only dedicated in-house risk management team. We seek out the most appropriate and competitive insurance coverages, while ensuring the implementation of each policy, all in order to minimize risks for our clients. These services typically represent a significant savings on insurance premiums, which is realized by the clubs, while at the same time providing broader and deeper coverages.
INFORMATION TECHNOLOGY
Our Information Technology Team is involved in the evaluation, design and installation of complete information technology systems. SPHM Golf Course & Clubs Management team evaluates each club’s technology needs and makes recommendations for optimum system efficiency. Our national account purchasing arrangements with hardware and software suppliers enhance the benefits of procuring these operating systems. The primary objective is to provide each managed club with the opportunity to become positioned on the cutting edge of modern technology by offering fully integrated property management solutions.
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