Hotel Due Diligence
SPHM Hospitality will assist you in the Hotel Due Diligence process.
Particularly in the context of a hotel acquisition, "due diligence" generally refers to the investigation conducted by a potential buyer of the hotel that is the target of the acquisition.
Market Due Diligence
Market due diligence involves the gathering of data from industry experts, competitors, customers, and sometimes suppliers and other third-party market participants. It helps the business in making informed decisions regarding an acquisition of a company that operates in a certain market or investments in a certain market environment under review.
Competitive Intelligence
Competitive intelligence is the act of defining, gathering, analysing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers in the strategic decision-making for an organization. It embraces the entire environment and stakeholders: customers, competitors, distributors, technologies, and macroeconomic data.
Market Intelligence
Market intelligence provides information relevant to a company’s market – trends, competitors and customer monitoring (existing, lost and targeted). Intel is gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining strategies in areas, such as market opportunity, market penetration, and market development.